Storytelling. Even the word makes you want to dig a little, doesn’t it? To find out how the story ends. Weaving powerful stories into your fundraising is a fine art, and done well can help increase your support base and donation income.
Many of our clients regularly revisit their messaging to ensure they are communicating the important work they do. Unfortunately, there is no magic formula we can hand over. But we were able to provide some advice during our recent webinar on the importance of brand storytelling for charities and social enterprises of all sizes.
The webinar was a huge success with 30+ delegates logging in to join us for an hours discussion surrounding storytelling for charities and social enterprises. If you’d like to see a copy of the recording, please subscribe to our mailing list here or email Simon.
It’s so important to build relationships with your supporters and donors. Keep them updated with what’s going on, how they’re vital to delivering your work, and show them how appreciated they are.
We were joined by Adam from BRIX Brand & Creative a social enterprise providing brand and graphics support to charities and social enterprises, so here’s a summary of the webinar content – thank you Adam!
Webinar takeaways include:
- People are 22 times more likely to remember your cause when what you do is wrapped into a story
- Within your key messaging, aim to have your beneficiaries talk directly to your donors via storytelling
- You can only manage what your measure – ensure you review your social media efforts so you can amend posting where needed
- Donation income can increase by 15% when a donor can complete their transaction within a charity’s website (and not redirected to donation platforms)
If you work in the charity and social enterprise sector and are looking to refresh your brand storytelling approach or super charge your fundraising, or support you to develop a fundraising strategy please get in touch with us.
